Thursday, January 30, 2014

Turn Your DNN Portal Into A Marketing Leads Generation Machine Using Action Form

It’s no secret that building an email list is smart. Get emails from your DNN portal visitors from day one. That's right and I said it. Using your DNN portal, you can build a list. A list of people who have already shown an interest in what you do and what you have to offer.

By signing up to receive even more information from you via email, they are giving you permission to market to them. Your well done DNN portal is creating trust between you and your audience. There is nothing wrong with keeping these people who have placed a trust in you up-to-date on new developments in either your business or industry.

You can use an email list to announce specials or new products. The most likely candidate to buy your next great product is someone who bought and loved your last one. Building a list with people who want to be on it means you have direct access to people who want to hear what you have to say or see what you have to offer.

It’s every businesses dream to have a large pool of people who are asking for what they’re offering, so why not get started in building that list right now.

How To Build An Email List?

I’m ashamed to say that we started a little late with the whole mailing list thing. Our marketing has been primarily word of mouth. We create great products, offer stellar support, and hope that our users and customer will share their experiences with everyone they come in contact with.

It’s a great method and we stand by it but it is a slow process. And let’s be honest, even our customers can forget about us over time as long as everything is working smoothly, and we always strive to that end. And so out of sight, out of mind.

I still see a surprising number of DNNizens deciding that they’ll start building a list “after they have an audience”. Whatever that means. Trust me… the time to start building your list is now. I suspect the reason most DNNizens hold off on list building is because they’re not sure how to do it. This post contains the solution you need!

Getting Started

First off, grab an autoresponder account. There are many popular alternatives, but my favorites are MailChimp, Campaign Monitor and Constant Contact. This makes building and managing your email list from your DNN portal a piece of cake.

Using Action Form To Collect Emails

Yeah, setting up an autoresponder isn’t free. The reason it’s not free is because it kicks serious ass. A solid autoresponder is worth every single penny.

Trust me, just set up an account for any of the three services mentioned above right now. And if you’re running Action Form (which I think is a safe assumption, this being the DNN Sharp blog and all) then you’re in luck. Why? Because Action Form seamlessly integrates with MailChimp, Campaign Monitor and Constant Contact. Cool isn’t it?

That’s really all it takes. You don’t actually need anything else to simply collect the email addresses. You can export your collected emails anytime to be imported into your favorite mailing list.

So, if you want to super charge your email marketing efforts you could use one of the three options, DNN MailChimp Add-on, DNN Constant Contact Add-on, DNN Campaign Monitor Add-on for Action Form and have those emails placed directly into the mailing list of your choice.

It’s the little things like this that will turn your DNN portal into a marketing leads generation machine. Take a look at DNN MailChimp Add-on, DNN Constant Contact Add-on, DNN Campaign Monitor Add-on.

…And be sure to get the latest build of Action Form. It's that simple! If you have any questions about lead generation from your DNN portal, hit me up in the comments. I’m happy to help.

Author: Ionut Grecu

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Ionut GrecuIonut Grecu

His work exists at the intersection of anthropology, psychology, comparative mythology and Online Marketing. Weird, right?

He doesn't just deal with DNN, he lives and breathes it.

DNN Sharp is his oyster and on a day to day basis, his role is to keep DNN Sharp's marketing engine firin

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While our core focus is on DNN modules, our mission is to provide top quality products complemented by fast and reliable Customer support. We listen to our Customers and produce a variety of solutions to meet the complex needs of our global audience.